I have now been blogging for six whole months consistently. The one thing you learn as a new blogger is the importance of blog traffic. Once you have written your amazing post, you have to get people to your site to actually read it! I have been diligently working on increasing blog traffic and been gaining steam, slowly but surely. This month, I decided to focus on just one thing and see what would happen.
I love blogging, don’t get me wrong, but it is a lot of work. It’s not like I have all kinds of free time on my hands as a toddler mom AND full-time elementary teacher. Blogging is a wonderful creative outlet for me, but it is very time-consuming. I usually write my posts in the middle of the night!
As I have been analyzing my blog traffic each month, I decided that for the month of December, I would choose one thing to focus on and that would be it. I have been spreading myself too thin. Throughout the months of September through November, I began to notice that I was beginning to get the majority of my traffic from one particular source. This was where I decided to start.
Blog Traffic: Where Does It Come From?
The first and the best thing I did to drastically improve my blog traffic was to purchase *Find Your Tribe Online by Jen Synder. Once I joined her recommended Facebook groups for my niche, my blog traffic began to take off. I was no longer keeping my fingers crossed that someone would accidentally google my blog and fall in love.
Joining Facebook groups and starting my Facebook page was sending great traffic my way. You can purchase ads through your Facebook page to get traffic to your site. The upside is that you can really narrow down your target audience, so you know you are reaching your ideal reader. However, the downside is that ads cost money!
As the months progressed, I used my WordPress statistics and Google Analytics to see where my readers were coming from and how they ended up visiting my site. Facebook had a huge lead for a long time. After all, I do occasionally beg my friends and family on my personal Facebook page to read my posts and give me constructive feedback! Then, came a dark horse to take the lead!
The One Place to Go to Increase Blog Traffic
Did you guess it already? The one place I decided to put my energy this month is also the one place I already spend a great deal of time! You know it now, right? Pinterest!
Pinterest is now my number one source of blog traffic. In the interest of time, I decided that I would return all of my love to Pinterest this month. Many apologies to my Facebook peeps on Twitterati, but I wanted to put all of my eggs in one basket and see what would happen. Would the appropriate analogy here be that those eggs hatched? You get my point! My plan worked!
How to Rock Pinterest to Increase Blog Traffic
I had already implemented a few Pinterest strategies that were paying off. Allow me to share the first steps I took and my fabulous plan for next month. If you are a new blogger and not already utilizing Pinterest, stop everything you are doing and join the Pinterest steam train! I mean, read the rest of this post and then hop on over to Pinterest!
Where to Start on Pinterest
- Create a business account. You can convert your personal account over to a business account in one click. This is what I did, but if you want to keep your business account separate, you can create a new account. You also want to verify your blog with Pinterest, so that you can use their analytics!
- Optimize your Pinterest profile. Choose a great profile picture. As I mentioned in my October Blog Traffic Report, choose a professional-looking head shot. The second thing you want to do is to include keywords in your profile description. This will help followers find you in search engines!
- Create board covers that are consistent with your brand. This is an optional step and can be time-consuming if, like me, you have a ton of boards. However, it creates a cohesive and professional look. You should also have at least one board that is a compilation of all the pins from your blog.
- Create pinnable images. I love Canva for creating my Pinterest graphics, but you can also use PicMonkey. The images should be vertical! Once you have your images created, you can add them to your blog posts. I like to create multiple images for the same post. However, I hide several of the images using the trick below in order to maintain the speed of my site.
- Add the “Pin It” button or Pinterest sharing button to your site. I use a couple of plugins through WordPress for sharing including “Pinterest PinIt Button” and “Shareholic”. This way your readers can easily save your pins on their own Pinterest accounts.
Where to Go with Pinterest
The strategies above worked wonders to consistently increase traffic to my site, but these next few strategies are how I am hoping to explode my growth!
- Boardbooster. I started using Boardbooster a couple of months ago and it is seriously awesome. You can schedule your pins to be pinned onto your boards and group boards multiple times per day. I created several boards to repin my own content and that of others that are consistent with my niche. Since they are my boards, I can pin to them as often as I like. If you need help finding Pinterest group boards, check out Find Your Tribe Online or Pin Groupie. Another great feature of Boardbooster, is the ability to loop pins for maximum exposure!
- Tailwind. Confession, I just got on the Tailwind bandwagon. Like, today. I had tried the free version and to be honest, I found it totally confusing. With this month’s Pinterest focus, I wanted to give it another try. Still using the free version, I scheduled several pins per day. I loved being able to load all of my pins from my group boards into the scheduler in one sitting and then not worry about it for the entire week. This saved me crazy amounts of time! Today, I switched to the paid version. I set up my account to pin twenty pins per day and joined my first Tailwind Tribe! Results to come next month!
- Live Pinning. My plan this month is to use Boardbooster to schedule my own pins and Tailwind to schedule pins from others. I think it is important to pin more of other people’s pins than my own. Pinterest probably likes this, too! Maybe it is the elementary teacher in me, but if I am going to share a group board, I am going to be fair and do my part! I know that both Boardbooster and Tailwind are going to save me tons of time, but I will still most likely do some live pinning. I love Pinterest!
December Blog Traffic Results
Blog Page Views: 2,500 Yay! 2,591 Page Views!
Twitter Followers: 5,000 Yay! 5,136 Followers
Pinterest Followers: 1,300 Yay! 1,590 Followers
Facebook Page Likes: 500 So Close! 496 Likes
Write 10 Blog Posts (On a consistent schedule!) Yay!
Create my automated email campaign Nay! I seriously need to do this!
Purchase Jen Synder’s 30-Day Marketing Plan Nay! Ditto to above! I need to check this out asap!
January Blog Traffic Goals
Blog Page Views: 2,700 (I want to continue to grow, but focus on reader engagement)
Twitter Followers: 5,250
Pinterest Followers: 1,750
Facebook Page Likes: 500
Write 10 Blog Posts (On a consistent schedule!)
Create my automated email campaign. Note to Self: Get on it, Brittany!
Purchase Jen Synder’s 30-Day Marketing Plan
Use Boardbooster and Tailwind to automate Pinterest!
Okay, Veteran Bloggers! My readers and I need your help! How do you use Boardbooster and Tailwind to automate Pinterest? What strategies am I missing? Please comment and share below!
New Bloggers! Click this link and try Tailwind for free for one month! Let me know you like it!
*This blog post includes referral links to Boardbooster and Tailwind. There is no additional cost to you, but I may earn a referral credit.