I was more determined than ever this month to continue to drive traffic to my blog. Let me tell you, this is no easy feat! I had my best month ever in January as a result of a post that went viral. However, I had my doubts that I could keep up the momentum. This whole mom/teacher/blogger gig is pretty tough! And yet I actually managed to surpass last month’s numbers!
I am still very much small potatoes as a blogger, but my ultimate goal is to continue to grow each and every month. This does not simply mean numbers. Page views are a great measure for me to keep track of data, but I am referring to the growth of a different sort. I want to get better as a blogger.
Getting Better as a Blogger
To me, blogging is more than just writing. It is making your words connect with your readers. You may have some great stories about your life, but a reader is not going to want to visit your blog if your story cannot relate to their life. It’s not really about you, dear blogger. It is about your readers and helping them in some small way.
Allow me to explain. My father-in-law comes over every Saturday. A few of you follow my blog because you have run into this very charming man who clearly loves his grand baby more than anything. When he comes over, he is eager to hear stories about my daughter. He often exclaims, “That’s funny! You should put that on your blog!”
Funny Stories vs. Helpful Stories
Note: My father-in-law does not have the internet and is not entirely sure what a “blog” is. I often ask (both him and myself), “Do you think that story could help another mom?” If it does, I start writing. If it does not, we just sit and laugh a little more. Like the time I asked my father-in-law to watch my daughter as a baby for exactly one hour while I went to the dentist down the street.
When I returned home, my father-in-law was screaming and my daughter was giggling. She had what we moms refer to as a poo-explosion and my father-in-law was covered in yellow from his shirt pockets to his knees. He had attempted to wipe her down with coconut oil instead of wipes. Her diaper was on sideways. She was greasy and chuckling in her crib and my poor father-in-law was in a panic.
After I calmed my father-in-law down, I laughed so hard I literally rolled on the floor laughing. Now if you can picture my dear father-in-law covered in baby yellow poo from his armpits to his knees and if you can picture my perfectly happy, albeit slippery baby, you would laugh too. But does this story help a reader? Perhaps how not to change a diaper? Tips for grandparents? Even if it helps a reader to laugh and feel a little less alone, the story is worth telling. Just remember it is still about the reader!
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February Blog Traffic: What Worked
Tailwind and Boardbooster
I was on the fence about Tailwind for a long time. To be honest, I was a bit confused how it worked. I loved Boardbooster for its simplicity of scheduling and looping pins for Pinterest. It is not Tailwind vs. Boardbooster, in my opinion. Instead, it is Tailwind AND Boardbooster.
I love that Boardbooster figures out how to take pins from my target board and schedule them to my various group boards. There is no figuring out which pins to choose or what time to pin them. You can loop pins to keep them in the rotation. I also used Boardbooster to clean up my boards by finding broken links or duplicate pins. Boardbooster is awesome and requires little to no maintenance whatsoever. Genius!
Tailwind, on the other hand, you do have to pick your own pins to schedule. You do have to determine the best times to pin, but Tailwind gives you suggestions, based on pin performance. Once you fill up your queue, you’re done. I spend about an hour every Sunday loading up by queue and then I am done for the week! I am a busy working mom. Pinterest is amazing, but ain’t nobody got time for all that pinning!
Pinterest Group Boards
This has been my plan of attack. I use Boardbooster to pin my pins to all of my group boards. I use Tailwind to pin other people’s pins to my boards. The ratio of my pins to other people’s pins is important. I think Pinterest likes seeing you pin more of other people’s stuff than your own! I use a ratio of 1:3 or 1:4 my pins versus pins of others…at least.
How do you find Pinterest group boards, you ask? You can search for group boards in your niche on Pin Groupie. It is basically a search engine for group boards. However, I have never personally used the site because Find Your Tribe Online is so amazing!
If you purchase the FYTO ebook, you will receive access to 407 Pinterest Group Boards. The group boards are already organized by niche! The links to request to join are right there for you with the name of the board owner. Not to mention that you also receive access to 440 Facebook groups, many of which have daily Pinterest threads.
Jen Snyder now offers a course to help new bloggers grow their tribe through Pinterest and Facebook groups. She helps you drive traffic to your blog by using your niche. The result is that the visitors to your blog are the ones who are the most interested in your posts and topics. They are the people who are already engaged in what you have to say because they feel the same was as you do!
This was the first month that I tried using Tailwind Tribes. Tailwind Tribes is kind of like using group boards on Pinterest. You request an invite to a tribe and collaborate on sharing content. Again, I try to follow the ration of 1:3 or 1:4 when sharing my content versus my tribe members.
I belong to eleven tribes. Each Sunday, I submit and pin or two to each tribe. Then, I go through and schedule everyone else’s pins. All of the tribes I have joined are in my niche, which means they are all focused on parenting or being a mommy blogger. The result is that I have tons of great content to pin that already fits in with my interests and “brand”. It is so easy!
The result of Tailwind Tribes is that you can dramatically extend the reach of your pins. Between Tailwind Tribes, Pinterest Group Boards, and my own pinning I am receiving over 400,000 impressions on my pins per day!
February Traffic Goals Recap
Blog Page Views: 3,350 Yay! Actual: 4,889
Twitter Followers: 5,750 Yay! Actual: 6,109
Pinterest Followers: 2,250 Yay! Actual: 2,513
Facebook Page Likes: 550 Yay! Actual: 629
Write 10 Blog Posts Yay!
Finish Media Kit: Yay! (Kind of!) I completed my media kit, but I have to update it and I am still not entirely sure what to do with it! As soon as I figure out this piece I will share.
Top Traffic Referrers
Other (Huffington Post, Scary Mommy, Twitter, Google Plus) 28%
Search Engines 1%
Stumble Upon 1% *This is interesting because Stumble Upon is all of the rage right now!
Top Posts in February
How to Recover From a Cesarean Section Faster (30% of my total page views!)
How Frugal Moms Save More Money (This post is two months old!)
I love looking at this data, but I have realized that there is no perfect or exact formula for which post is going to resonate the best with your readers. As I mentioned in last month’s traffic post, if you write from the heart, it helps!
Also, if you can demonstrate your expertise or experience on a topic, readers will want to learn from you. For example, I am not a doctor, but I have had two cesarean sections and found the recovery very difficult! In my most popular post this month, I outline the strategies that worked for me for recovering from a cesarean section. As readers, we like reading about other people’s experiences. So, as writers, it is important to keep in my mind how you might be able to help your readers. No tip is too small!
March Blog Traffic Goals
Blog Page Views: 6,000 (Fingers crossed!)
Twitter Followers: 6,500
Pinterest Followers: 2,750
Facebook Page Likes: 700
Write 10 Blog Posts
Finish Media Kit (and figure out what to do with it!)