Allow me to start by saying that this month has been the best month ever for blog traffic at A Mama Tale. I know, I know. I said that last month! But this month it is even better! I have nearly tripled my traffic in just three months. There is no quick fix, blogging friends. However, I have discovered (the hard way) a few things that really work.
I love to learn, but I do not necessarily believe that I am the quickest learner when it comes to blogging. The things I have learned, I apparently like to learn the hard way. Writing the posts and creating the images is the fun part. The real work comes after your post is published.
Promotion is key to getting the word out that you have all of this cool stuff happening over at your blog. But it is not exactly like you can go door-to-door spreading the word in the blogosphere. This can be exhausting. Actually, it is exhausting! Rather than work harder, work smarter! The key to getting the word out on the blogging streets is to find your niche!
How to Find Your Perfect Niche
You may already know your niche. Perhaps you know exactly where you and your blog fit in the great world of blogging. This is awesome and you are way ahead of the game. However, if you still trying to figure it out, consider these questions:
Who Am I?
Seriously, who are you? Are you a mom? A fashion or beauty expert? Are you a great cook? What makes you unique and special? You want to consider these questions so that you can determine what exactly you can offer your readers. For example, I am a mom, but I am also a teacher. So, I can offer my readers parenting tips, as well as educational activities and resources that may help both parents and other educators. Remember, your blog is really about your reader. You want to be of help or service to your readers in one way or another.
Who Are My Readers?
Here is where you want to get specific. Who exactly is your target reader? Is it men, women, or both? What are their ages? Do they have hobbies or interests that may relate to your blog? What kinds of things might your reader be looking for? Do they want advice, recipes, printables, crafts, or even just a good laugh? If you can identify your ideal reader, you will have a better sense of how to target them and also how to find them! For example, my readers are hanging out on Pinterest, checking out parenting hacks, recipes, and crafts just like me!
Who Are My Blogging Peeps?
This is so important. You cannot blog on your own. Blogging is all about connecting with people and it is crucial to build a network of people to connect with. These are the people who will help guide you on your blogging journey. When your site goes haywire or your traffic drops drastically, these are the people you will reach out to. You will learn from them and they will learn from you. If you give of yourself, your blogging peeps will have your back a million times over!
How to Connect with Your Perfect Niche
Once you have identified your niche, you need to find your people! You do this by networking. I have mentioned this before, but I really cannot say it enough. Find Your Tribe Online is the best way to network! Jen has it all worked out, niche by niche. You can select from hundreds of Pinterest Groups and Facebook groups to join right in your niche!
*I am an affiliate for this product because I love it so much and interact with the groups listed within my niche every day.
Unspoken Rules for Networking
Once you have connected with your blogging peeps in your niche, there are some unspoken rules for networking:
- Do Your Part – Whether it is repinning within your Pinterest group or participating in share threads, do your part. Many groups set rules to guide exactly what “doing your part” means. Make sure you adhere to these rules or the group administrator will kick you out!
- Do Ask Questions – Don’t be afraid to ask questions! I have about a million questions and your blogging peeps will be more than happy to answer them. This is how we all learn!
- Don’t Be a Solicitor – You do not have to solicit or beg for people in your network to share your stuff. Just be a positive member of your blogging community. Many groups have rules about “link dropping”. There are many “share all” or “follow all” threads within groups if you want complete reciprocation. If not, do not drop your link if you like someone else’s post/pin.
Actively Engage in the Groups in Your Niche
This month, I have learned that the more effective use of my time is to actively engage in the groups that are within my niche. I am a member of a ton of Facebook groups and Pinterest…a ton. Each offers something a little bit different, but engaging with those with like minds really makes the difference.
It is easy to pin/share/tweet the posts that I already love and am interested in. I am readily able to comment on the posts of my fellow bloggers because I totally smell what they are cooking. I “get” my fellow mommy bloggers and what it is like to attempt to parent a tiny human without (completely) losing my mind. They inspire me in both my blogging life and personal life.
My Favorite Facebook Groups for Mommy Bloggers
If you are a mommy blogger, you are probably already a member of these amazing groups. However, if you are looking for a new group or you are an aspiring mommy blogger, send a request to these groups because they are all incredible.
This group is run by Terryn Winfield and is wonderful for it’s positive supportive vibe. Yes, there are plenty of opportunities to share your latest blog post, but more importantly, you feel like you are a part of a true community. Not everyone is a “mommy blogger”, but there is a mom-life feeling of protection and encouragement with all of the members.
As the name indicates, this is a group filled with mom bloggers. The idea behind this group is to connect with other mom bloggers and help one another grow as parents and bloggers. I love this group because I truly enjoy reading all of my fellow member’s posts! It makes it easy to share because I would be reading all of their stuff regardless of blogging!
I love this group because it is filled with a large number of experienced bloggers. By reading the posts of these bloggers, I learn! There are plenty of both sharing and learning opportunities.
*For more learning opportunities, if you purchase FYTO, you will also receive access to Jen Synder’s exclusive Facebook group and this is the BEST group for asking questions.
March Blog Traffic Report
As a result of actively participating in the groups above and pinning like crazy, I had the best month ever! Check out last month’s post on the Power of Pinterest for why pinning like crazy really works! I have learned that focusing on just a few groups and a few social media channels (like Pinterest) has actually helped boost my traffic. Before, I was spreading myself too thin! It was sooo tiring and it was not doing me or my blog any favors!
March Blog Traffic Goal Recap
Blog Page Views: 6,000 Yay! 6,719!
Twitter Followers: 6,500 Yay! 6,694
Pinterest Followers: 2,750 Yay! 2,857
Facebook Page Likes: 700 Nay! 680
Write 10 Blog Posts Yay!
Finish Media Kit (and figure out what to do with it!) Yay and Nay
I am so happy and grateful that I was able to achieve most of my goals. Staying within my niche helped me receive more traffic and it also helped me attract more Twitter and Pinterest followers. You want to retweet and repin things from people in your niche. It just comes naturally because are all of the people in which you share hobbies and interests.
For Facebook, I am the worst. I am going to work on ways to promote more engagement and interaction over the next month. If you have any suggestions, please leave your advice in the comments!
A media kit is like a resume for bloggers. You can highlight your strengths all in one place. I listed the places my articles have been featured, my social media following, and some of my most popular posts. This is perfect to use if you want to reach out to reach out to brands that you would like to partner with. I created my media kit, but I actually have not sent it anywhere. This is the part I need to think about a little more! Below is my media kit, feel free to leave a critique or ask questions in the comments or shoot me an email.
Popular Posts in March
I think it is very interesting that two of my top performing posts are old posts! I credit Pinterest for continuing to get spread the word like a domino effect. My post on How to Parent a Child with a Sensitive Child was featured on Huffington Post and Scary Mommy, which has continued to bring traffic to my site.
I tell you that, to tell you this. If you are just starting out as a blogger, be patient. There have been a few with “overnight” success, but if you keep writing great content, readers will come. I am a long way from being a “successful” blogger, but I do love it and I am seeing growth. The best advice I can give is to keep doing what you love and to reach out to people in your niche!
April Traffic Goals
Blog Page Views: 7,500
Twitter Followers: 7,000
Pinterest Followers: 3,000
Facebook Page Likes: 700 and increase engagement
Write 10 Blog Posts
Figure out what to do with my media kit!