Revamp Your Blog

How to Revamp Your Blog and Increase Blog Traffic

People always ask what we teachers do on summer break. The truth is, we never stop working. Maybe it is a compulsion of some sort. It is like we just cannot help ourselves. Even after fourteen years, my work is never done. I am always looking over my lessons and trying to find ways to make them better.

Now that I have been officially blogging for a whole year, I realized that I am the same as a blogger as I am as a teacher. There is no such thing as time off when there is work to be done! My goal for this summer is to revamp my blog, much like I would redecorate my classroom.

How to Revamp Your Blog

Consider Your Theme

When your are revamping your blog, the first thing you may take a look at is your theme. There are two things to consider. First, the style. You want your theme to match your content and style. Think about the overall anesthetic that you want to convey. For example, if I ran a fashion blog, I would want to have a super stylish theme with plenty of photographs. If I ran a technology blog, I would want my theme to be sleek and minimalistic.

If you are looking for something feminine and girly, check out this post by the Boss Latina, Yami Platero. (Her blog is also gorgeous, if you need inspiration!)
Another feminine and fully customizable theme is Lisa Roe’s Tweak Me v2 theme. Check out her products from Lisa Designs Life here.

The other aspect to consider is the functionality. You definitely want a mobile reponsive theme. This means that your theme will adjust the layout based on the device your guest is using to visit your blog. Have you ever visited a blog and you cannot scroll or navigate the menus while reading on your phone? A mobile responsive theme will help your reader do that!

I came this close to changing my theme in favor of a more mobile responsive theme, but I love my theme! This theme cost me $45 and I purchased it on Etsy. Truth be told, it is not as responsive as I would like and there are some features that I would like to change. However, I love the color palette and the whimsical look and feel. Sometimes you have to evaluate which is more important to you – looks or function!

“Brand” Your Social Media

What do I mean by “brand” your social media? I mean that your social media accounts should reflect your brand. You want you (and your blog) to be recognizable throughout all of you your social media accounts. Plus, you will create an air of professionalism and authority.

Your Profile Picture

I am no branding expert, but there are a few things I have learned in the past year.

Use the Same Profile Picture

Using the same profile picture across all of your social media accounts helps people recognize you! I have learned that this consistency has helped my followers know that its “me”. It also helps increase my visibility. Just think if you added up all of your social media followers on all of your accounts, that is a lot of people seeing your face!

Use a Professional Quality Pictures

For your profile picture, as well as all of your social media images, you want to use professional quality photographs. I recommend using a professional headshot as your profile picture. When I changed my profile picture on Pinterest from a family photot to a headshot, I gained hundreds of new followers. Just in case that was a fluke, I tried the same on Twitter and the same thing happened!

Check out the difference below. I think people want to see your face. They want to know the face behind the blog. Whom is giving them advice, tips, and tricks? People want to feel like they know you and can trust you.

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Choose a Color Scheme

Just as when I redecorate my classroom or when you move into a new house, you need to think about your color scheme. Choose a few colors that will represent you and your brand. Use these colors when you are creating pinable images on Pinterest. Again, this will help potential readers recognize you and your blog/brand. Also, think about your font choices.

These seemingly small details help you stand out. The majority of my blog traffic comes from Pinterest. I create all of my images in Canva, which allows me to save my color preferences and fonts. You can mix and match your colors/fonts, while still adhere to the “look” of your brand.

I chose colors that match my theme, but also colors that I just like! It is also helpful to choose a mixture of dark and light colors for contrast. You can use a color wheel to find complimentary colors, as well. Here are my colors:

Dark Pink

Light Pink

Orange

Teal

Revamp Your Social Media Aesthetic

Similar to above, creating imaging that represents your brand will give your blog and your brand a more professional looking aesthetic. This helps to not only gain followers, but will help you realize opportunities to work with other “recognizable” brands. This past month, I was asked to write a post for Honest Company, for example. I love the company and their products, but they reached out to me! They saw my pins and my Twitter feed and asked me to work with them. Awesome, right?

Look at Your Instagram Feed

My feed is a work in progress, but I encouarge you to take a look at your own feed. Does it reflect you and your brand? Is there an overall look or feel to your posts? I post a mixture of blog related images and real pictures of my life as a mom. For each post, I do look at the color scheme to create an overall look if someone is scrolling through my feed. But there are those that do far better than I! Check out these awesome feeds for inspiration!

Uniquely Women

SweetnSnarks

Lauren Conrad

Update Your Pinterest

Pinterest is forever changing their algorithms and it is hard to keep up! One thing that has not changed is that you can create covers for all of your boards. Again, this helps create a cohesive look for your brand/blog. I created board covers for all of my (many, many boards), but I decided to give them a makeover.

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See the difference? Sure, I have a whole “schtick” with the fairy tale theme, but there are several things wrong with my previous background. One, it is too dark. Two, it is two difficult to read. Three, it does not look professional.

Another mistake I made, is making different board covers for every single board. Yes, I stuck with my color scheme, but it is far more cohesive to use the same background for every board. Not to mention that it took forever. These board covers were so easy. All I had to change was the title!

How to Create Board Covers in Canva

Choose the Custom Dimensions Option

Creating Board Covers in Canva

Select 217 x 147 px

Custom Dimensions Board Cover

Create Your Board Cover

Custom Board Covers

Notice how you can change the layout and text. You can also add shapes or other decorative features. Plus, you can upload your own images or search for stock photos to create your custom design.

Revamp Old Blog Posts

Just as I do with my lesson plans, this month I have been going back through all of my old blog posts to revise and update. I have to admit, I cringed at a few of my old posts! It was no so much what I said, but how I said it. Once I discovered the Yoast SEO Plugin, my life as a blogger was forever changed.

Take a Look at Your Post’s Readability

This plugin does two things. One, it helps you improve your SEO ranking. (This is something I still need to work on!) Two, it helps with your readability. This plug in will let you know if your paragraphs are too long or you need to insert a subheading. It also tells you if you started several sentences the same way or your sentences are too long. Or, it will tell you if you use too many 75 cent words, as I have a tendency to do!

Considering your readability is really important! Remember, you may have a lot of readers viewing your post on a mobile device. The impulse to scroll or move on affects us all! You want your posts to look visually appealing, but you also want to give the gist as concisely as possible.

This does not mean that your post needs to be short. On the contrary, Google likes to see longer posts! However, you can eliminate your more “flowery” adjectives (that I always tell my students to use!) in favor of more precise language. Yoast will score you on the Flesch Reading Ease test and let you know exactly how easy your post is to read.

Add a New Content Upgrade

When evaluating my old posts, I have been asking myself, “Is there anything new I can offer my readers?” I do not just want my readers to reread my old content, even if I have given the post a face lift. Yes, I hope to gain new readers by updating my old posts, but what about my loyal readers and subscribers? I want them to get something out of the deal!

A great way to offer something new is with a content upgrade. Also referred to as a “lead magnet”, a content upgrade is an incentive to subscribe to your blog. A freebie that helps “upgrade” your existing content. For example, I revamped my old posts on Baby Sign Language. These were posts that did very well on Creative Child, so they were well out there for people to view and read. I created free printable Baby Sign Language “cheat sheets” for subscribers.

These were posts that did very well on Creative Child, so they were well out there for people to view and read. I created free printable Baby Sign Language “cheat sheets” for subscribers. It did not take long to create these printables in Canva, but I have received awesome feedback! One reader emailed me to say that she printed them and placed them on the refrigerator to help review the signs daily with her baby. Yay!

Check out my “new” posts!

The 5 Baby Signs That Changed My Life
The 5 Most Fun Baby Signs

How to “Update” Your New Post

Once you have updated your old blog post for readability, take another look at your images. First of all, do you have pinnable images in your post? If you do not, go make them! Perhaps you do have pinnable images, but consider their performance. Next, look at your Pinterest Analytics to determine how well they are performing on Pinterest. Also, look at which of your images are performing the best on Pinterest. See if you can recreate that magic with your other images!

Once your “old” blog post is updated, you want to make it “new” again. For an awesome tutorial on exactly how to do that, check out this post by Twins Mommy, Elna Cain.

An Easy Way to Get More Traffic from Old Posts on Twins Mommy

In this post, Elna describes how Google likes to see new content! However, if you have an old post that is amazing, you can push it back into the rotation with one easy trick!

June Blog Traffic Report

*This section contains affiliate links to Tailwind and FYTO. For more information, please see my disclosures page.

Last month, I detailed How to Gain 1,000 Instagram Followers in 30 Days. Now that I have these followers, I want to keep them engaged! I created a Free Instagram Challenge for June that really helped! Take a look at my analytics below. This month, I have continued to gain followers and keep them engaged! Win-win!

Instagram Engagement

To keep this momentum going, I created a new challenge for July. I even included hashtags to get us all going. Come join me and tag me in your posts!

July Instagram Challenge

July Instagram Challenge

Want to track your analytics for both Pinterest and Instagram? Check out Tailwind! You can save time by scheduling all of your posts. Plus, Tailwind will even tell you the best times to post! Recently, they added a hashtag finder. As you are creating the caption for your post, Tailwind will provide a list of suggested hashtags. They even rate the hashtags as good, better, best to help you reach and engage the most followers! This really helped me as newbie to Instagram.

Tailwind's Instagram Hashtag Finder Tool

June Blog Traffic Goal Recap

  • Blog Page Views: 5,750 Yay! 5,940
  • Twitter Followers: 7,750 Yay! 7,853
  • Pinterest Followers: 3,750 Yay! 4,064
  • Facebook Page Likes: 875 Yay! 979
  • Instagram Followers: 1,500 Nay! 1,333
  • Write 10 Blog Posts Yay!

Pinterest for the Win!

As you can see, there was a lot of great wins this month! Pinterest is where I receive well over half of my traffic. This month, I began looking into my Pinterest analytics. It’s about time, right? If you click on the “analytics” section on Pinterest, you get all kinds of great data!

Pinterest ImpressionsThe image above shows the impressions my site received over the past 30 days. According to Pinterest, “Impressions are the number of times a pin from your profile has appeared on Pinterest home feeds, category feeds, and search.” According to this, my average impressions were up this month! This means that people are actively looking for the things my pins are related to!

Pinterest Board ImpressionsThe board for my blog, that contains nothing but my pins, received 145,938 impressions. This sounds great, but take a look at the number of clicks and saves. About 1% of people who “see” my pins click-through to my blog posts. Nearly 2% save these pins. That is not great. Of course, I can look at it another way. 64% of those whom save my pins, click-through to read my post. Yay!

Now, the goal is to figure out how to get those who see my pins to save my pins. Then, click-through to my blog post! No small feat, I know. In order to determine my plan of attack, I am using another feature of Pinterest analytics.

All Time Pinterest DataIf you click on the “All Time” tab, you can which pins have been your most shared, most saved, and most clicked. This goes back to the very beginning of your Pinterest account. The area that I am focused on right now is the pins that rank the highest in search. Determining the best titles and keywords for my pins I know will help me create even better pins!

Find Your Tribe

The other way I get my pins shared is through Facebook Groups, Pinterest Group Boards, and Tailwind Tribes. How do you find these awesome groups and the amazing fellow bloggers that will help you share your stuff? Check out Find Your Tribe Online. Not only will these tribe members help you spread the word about your amazing blog, these are the people you will go to for advice, encouragement, and support. It does not get any better than that!

Find Your Tribe OnlineJuly Blog Traffic Goals

  • Blog Page Views: 6,100
  • Twitter Followers: 8,000
  • Pinterest Followers: 4,150
  • Facebook Page Likes: 1,000
  • Instagram Followers: 1,500
Did you achieve your goals in June? Do you have any plans to revamp your blog? Please comment and share below!
How to Revamp Your Blog to Increase Blog Traffic


 

 

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46 thoughts on “How to Revamp Your Blog and Increase Blog Traffic

    1. Thank you so much, Toby! I was just exploring your blog and I love the whole look. It is very clean, but also feminine. I love the touch of gold in your logo because it makes me think of being fabulous which ties in with fashion and beauty. Within your posts, I love that you make your important points set and out with the red. It draws the reader right to what is most important. Plus, you are already on Pinterest! Do you have the Yoast Plugin to help with SEO? Also, have you tried FYTO? Jen has a TON of Facebook Groups and Pinterest Groups listed for beauty/fashion bloggers. Thank you so much for reaching out! I loved checking out your blog and I loved your post about achieving a sun kissed glow! I needed that!

  1. I love all of these tips! I have been working to update my blog and all of my social media channels and as I was reading, I made sure I was doing everything! I definitely need to finish updating older posts that aren’t as high quality as they should be and also streamlining my social media profiles, gaining an audience on forgotten about platforms, and updating my Pinterest.

    1. Thank you so much, Kristen! I am learning all this myself and I know it is so much to think about! Many bloggers would say to focus on one social media platform at a time and I agree! I would start with Pinterest and once you have that the way you would like, start working on another platform. I hope that helps! Thank you so much for reading and commenting!

  2. These are all such great, detailed tips! Picking colors was hardest for me. I’ve been thinking of revamping my site too so these tips are awesome 💜

  3. This was so helpful! I just started my blog last month but am already learning so much about images that I need to go back to previous posts and revamp, so this is perfect!

    1. Congratulations on starting your blog! I had NO pinnable images in my first few months! Then, when I started creating them, they were not the greatest! I think no matter how long or short you have been blogging, it is always good to go back and give them a little “freshening up”.

  4. A great post, with great information. I have just got analytics for Pinterest and it is amazing how much traffic is generated from there. Pinned your post and off to follow xx

    1. Thank you! Pinterest is such a game changer, but it has taken me so long to figure out that I actually need to look at my analytics! Feel free to come over and join my Blogging Love group board, as there are all kinds of great blogging tips on there from very different bloggers.

  5. Great article. So much good information here to keep me on track. I’ve been trying to figure out my branding. I have a few things I love, but my script font selection for my pinterest images is driving me crazy! I want something sophisticated, but all the ones I love aren’t very legible.

    1. I know exactly what you mean! I like Playfair Script, but I have noticed that if I use that font, I have to make a few adjustments. One, make it the largest font on the page. Two, use one of my dark colors. Three, make the background light or white. Brusher and Sacramento are other fun fonts to try out!

    1. Truth be told, it takes a while! But I love the look when it is done! If you just make all your covers the same and change the titles, it goes much faster! Do NOT make 100 different covers like I did the first time around!

  6. Wow! These are great ideas – a refresh on your blog and all of your social media channels is so important. It’s also a great idea to get a friend to help you or another blogger and get their feedback of your old feed/blog so that they can suggest some changes before you start.

    Tiffany
    tiffanystaples.com

  7. I’ve sllloooowwwwlllyy started to go through some of my old posts and redo the images/graphics. This is a great all encompassing list. Love it!

    1. I have been looking at like one or two old posts a week! I started getting “too” into it, but I think it helps to let your ideas for revamping marinate a bit before making any official changes. Slow is okay, in my opinion!

  8. These are great tips! I just recently revamped my blog and my social media pages. Now I’m working to create new covers for my Pinterest boards.

  9. Such good ideas! I haven’t made Pinterest covers yet! I need to do that and update my blog. Since changing themes, I haven’t got everything set back up the way I would like it.

    1. It all takes so long! That is what I wish I realized before starting a blog. Everything is way more time consuming that I had anticipated! But, I must say, even something like creating board covers gets those creative juices flowing! Let me know if I can help you in any way!

  10. This is a lot of very useful info! We have been a little lost on how to get our Pinterest account up and going so this is super helpful.

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