How to create a clickable, winning Pinterest pin in something I have struggled with since the beginning of my blogging journey. As I mentioned last month, I am systematically going through my old blog posts. One thing I have noticed, like going through old school papers, is my pins could use some work!
Related Post: How to Revamp Your Blog to Increase Blog Traffic
I spend a lot of time on Pinterest! Isn’t it just the best? You can find everything you need there…from style tips and recipe ideas to parenting hacks. Do you ever find yourself gravitating towards certain pins? Maybe something about the color, the image, or even the font really captures your eye. Well, this is what you want to do with your pins! You want to capture your reader’s attention and get them to click on that pin!
In talking to other blogger friends, we have realized that there is no “magic formula” for that perfect pin. Sometimes we learn more by figuring out what not to do than determining that magic bullet. I can’t guarantee that by following these tips your pin will go viral (although I hope it does!) However, these tips are why 98% of my blog traffic comes directly from Pinterest!
How to Create a Clickable, Winning Pinterest Pin
I have done a lot of reading and a lot of discussing with fellow bloggers about what makes a great pin. Some of these tips might seem odd, but research supports it. You know the teacher in me just love science and analyzing data!
Clickable, Winning Pinterest Pins are Vertical
You probably see this a lot in your Facebook groups. The description in a Pinterest sharing thread asks for “vertical” pins only. So, what exactly does this mean? Vertical means that your pin should be longer than it is wide. Think rectangular over square. However, the longer your pin is, the better.
A typical pin size is 735 x 1102 px. I use Canva to create my pins and I actually use their blog graphic template, which is 800 x 1200 px. You also have the option of creating an Infographic, if you want to go even longer! An infographic is 800 x 1200 px.
So, why is bigger better? Longer pins take up more real estate. That real estate on Pinterest is valuable! A longer pin also gives you the opportunity to convince that viewer to click. Here is where you use those all-important key words or that call to action! A vertical pin gives you the space to do it!
Clickable, Winning Pinterest Pins Do Not Include Human Faces
That’s right, avoid faces! It seems kind of crazy, doesn’t it? Logically, it seems to make sense to include a smiling face as almost a testimonial to your post. For example, I have written numerous posts on toddler behavior. In many of my Pinterest images, I have included an image of either a crying or laughing toddler. However, images that do not include a human face get repinned 23% more!
I learned this fact and quite a few more from this infographic by Social Marketing Writing. They did the math and gathered this statistics, but I have my own theory about why you should not include faces. I think that when you leave out the face, your readers can imagine themselves in that place. Then, they want to click to find out how to get to that place.
Take a look at these two images and decide for yourself!
Clickable, Winning Pinterest Pins Have a Standout Title
This one has been a bit of a struggle for me. You see, I want my title to stand out, but I also like pretty fonts! The two do not completely go hand-in-hand. However, I have managed to get the best of both worlds. Regardless, your pin needs a text overlay! A great image alone is not going to going to get your potential readers to click. You need to spell out why they should click…literally.
Consider these tips when you are creating the text ovelay for your pin:
Your title should stand out (think dark lettering on a light background or vice versa).
Think of those key words and make those really stand out!
Use clear lettering that is easy to read (even on a small screen).
You can choose to use “fancy” or “girly” font, but only use it on 1-2 words and make it larger than the rest of your text to make it easier to read.
Make sure your background image is not too “busy”.
For more tricks with text, check out this post on For Profit Blogging. This post is a round up of some great before and after Pinterest images by some of my favorite bloggers. You’ll see that you can play with the placement of the text. Some like to do a banner at the top or drop the text right over the image. You may want to “brand” your placement and always have it in the same spot or you may want to change it up depending on the topic of your post.
Clickable, Winning Pinterest Pins Have White Space
White space is also called “negative” space. This means that you want space on your pin that is free from images or text. Why do you want this? Well, for one it makes your title stand out. Two, it is easy on the eye. I don’t know about you, but there is something about clutter that makes me cringe. I want to see light and bright. And apparently, I am not alone.
White space, however, does not necessarily have to be white. It can be any color, as long as it is not filled with anything. The idea behind using this concept in your Pinterest pins is that the negative space is going to make everything else on your pin stand out. If you have ever spent hours scrolling through Pinterest (guilty!), you want to make sure that your pins are the ones that stand out.
Take a look at the example below. See how the text overlay really pops when you use negative space? Can you even read the text with the busy background? To me, it is the equivalent to finding that secluded spot on the beach where you can just relax and listen to the waves crash. Or trying to find that little square of sand on a crowded beach to just lay down your towel.
Clickable, Winning Pinterest Pins are Red or Orange
Pins that utilize shades of red or orange get pinned twice as much as pins that use shades of blue! I came across this post from Wired.com that describes the perfect Pinterest pin, based on actual science! This post from Venture Beat concurs. The best pins are red!
Scroll through Pinterest and take note of the ones that you are drawn to. Which ones do you save? Do they use red as a predominant color? Perhaps red makes us feel warm and cozy. It is the color of love after all! Try incorporating shades of red into your pins and then check your analytics and see if it makes a difference!
Which of Your Pins are the Most Clickable? Use Your Analytics!
I have only just begun to dive into my analytics, but already it has provided me with valuable information. Pinterest is single handedly driving them majority of the traffic to my blog. (Thank you, Pinterest!) However, I want to drive more traffic to my blog! In order to do this, I need to determine what is working…and what is not.
I have created a FREE Pinterest Worksheet to help you navigate your analytics. So, go ahead and subscribe to download your free worksheet and then keep reading!
First of all, if you have not already converted your personal Pinterest account to a business account, do it! It takes a few seconds and then you get all this great data about your site! Click here to learn more about converting your personal account to a business account.
Next, to access your analytics, go to your Pinterest profile. Click on “analytics” in the left-hand corner, then click on “website”. You want to know exactly how the pins associated with your blog are faring.
Pinterest impressions indicate how many times your pins have been viewed in Pinterest home feeds, category feeds, and search. Now it is great that your pins are being seen, but are they being saved or clicked? That is where you want to start directing your focus.
This is pretty self-explanatory. Saves are how many times your pin has been saved/repinned. This means that your pin caught your perspective reader’s attention. Yay! Which of your pins are being saved the most? Is there a trend with the size, format, or color scheme? For example, my top five pins being saved are all my longer, infographic sized pins.
Saves can also tell you a bit about your audience. (Google analytics is awesome for this, too!) For example, my top five pins saved are my pins about babies or mommy blogging. My pins about toddlers (preschool tips and behavior strategies) rank number six through ten. This tells me my audience is moms of babies and toddlers, as well as mommy bloggers, or a combination of the two.
This is your money. These are the pins that people just have to click-through and read. Score! In completing my own worksheet, I noticed that my top saved pins and my top clicked pins were not the same. There was one overlap due to my most popular pin, but the others were different! It makes one ponder, why do people want to save these pins and click-through these other ones?
I am going to go ahead and answer my own question because it could very well be the same answer for you. The difference between my “saved” pins and “clicked” pins had a lot to do with key words. I love using the Coschedule Headline Analyzer to determine which key words will convert the best. It’s a game changer, I’m telling you!
Best Pins of All Time
Want to know which pins are your all time best? Pinterest has analytics for that! They break it down by which pins have been the most saved/shared, the best in search, and then your “power pins”.
The pins that have the most saves are great to compare to which pins have been the most saved over the last 30 days. I have two pins that essentially drive the majority of my traffic, however it took several months for that snowball to start gaining momentum. So, be patient!
The pins that are ranked best in search are important because it tells you which key words (from your pins) are getting found. Again, those key words are super important! Do not neglect your pin description! Remember, Pinterest is basically a big, pretty search engine. If you want your pins found, optimize those key words!
Now your “power pins” are the ones that have a high mix of both saves and clicks. Are you in Facebook groups participating in Pinterest share threads? Try sharing these pins with your groups. One, your fellow bloggers might give you some further insight into why these pins are awesome. Two, you will be providing your blogging friends with your “best of the best” pins.
In your FREE worksheet, you can load all of your Pinterest images for each category and then compare. I also included a note taking section for you. One thing I noticed about my pins right away was that pink is my signature color, just like Shelby in Steel Magnolias.
Scheduling Your Pins
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Once you have created your clickable, winning pins you need to get them out into the universe to be pinned! I use Boardbooster to schedule all of my pins. Their looping feature is awesome and they have it all figured out concerning what to pin, where to pin, and how often to pin. It is literally “set it and forget it”.
I use Tailwind to schedule everyone else’s pins from my group boards and Tailwind Tribes. Just load up your queue and away you go. Pinterest likes active pinning several times a day, but Tailwind will tell you the exact best times to pin. They also give you fantastic analytics about your pins and your Pinterest profile.
If you are asking yourself, but how do I find these group boards and Tailwind Tribes to share pins? Check out Find Your Tribe Online! Jen Snyder has everything you need to share your pins and posts and drive massive traffic to your blog!
Ready to create your clickable, winning Pinterest pins? Have a great Pinterest tip or a burning question about Pinterest? Please fire away in the comments below!
Don’t forget to grab your FREE Pinterest Analytics Worksheet plus access to my entire resource library by subscribing below!